- 01 Feb
How to Drive Low-Cost Conversions with Contextual Display Ads
There is no denying it. The average cost per click of a display ad is about a quarter of the cost of a click on the search network. But, display campaigns don’t show your ads based on search queries. And that means you may be getting in front of a solid audience, but there is simply no way to guarantee that you are exposing your product or service to them that they want or at a time when they need it.
This is why search ads are so effective.
By focusing on keywords, you are able to target individuals when they are actively searching for what you sell. You don’t just have to hope you are top of mind when a need arises.
That’s where contextual display comes in. Contextual display allows you to not only get a large audience to see your ads, but to incorporate keywords into your campaigns, making it possible to get in front of the right people at the right time. And to learn How to Drive Low-Cost Conversions with Contextual Display Ads, read the full article at WordStream.com