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How to Develop a Content Strategy: A Start-to-Finish Guide

  • How to Develop a Content Strategy: A Start-to-Finish Guide

    by Justin McGill


    Author: Justin McGillWhether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan. That is, IF you even have a plan. Most simply forget this critical point in the process. But, if you do have one, you need to make sure it’s up-to-date, innovative, and strong.


    As The Going Gets Tough, The Tough Create More Content

    After all, you’ve got more competition than ever. According to the Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016.


    The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you’re having trouble planning for the upcoming year or need some fresh ideas to include in your plan, we can help. And if you would like to dive into why your business needs a content marketing plan and the exact steps you will need to take to create one at, read on at HubSpot.com

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