- 11 Aug
How to Curate Content for Your Social Media Pages to Boost Engagement and Save Time
- Aug 11, 2017
- Dan Hoff
- Content Marketing, Demand Generation, Facebook, Lead Generation, Social Media Marketing
The plain and simple truth is, for businesses of all sizes, content marketing works. However, there are a number of hurdles to overcome in order to make it work. The biggest amongst these is to continuously create original content. In terms of both the creative capacity it demands and the time it requires, it is a challenge.
Enter The Concept of Content Curation
Content curation, on the other hand, comes with several advantages. It has the ability to help you establish thought leadership within a niche without all of the time, energy and cost of writing an article yourself.
However, curating content for social sharing is only the means to an end – engagement. Irrespective of the amount of content you curate and share, your business will reap little benefit from all the effort unless your audience likes, re-shares or comments on your posts. And if you’ve been managing a few social media pages you probably know that engagement can sometimes be as elusive as the pot of gold at the end of the rainbow.
To lean how you can curate content to boost engagement and save time, read the full article at DrumUp
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