How to Create the Right Amount of the Right Type of Content

How to Create the Right Amount of the Right Type of Content

• Jan 07, 2020
• Dan Hoff
• 0
• B2B Marketing, Content Marketing, Digital Media Trends

by Sharon Shapiro

There is such a thing as too much content. And if you’re creating content for the sake of it (without a clear business need, strategy or to simply create something new), you’ve taken a wrong turn.

The Content Paradox: Not Enough or Too Much?

In today’s fast-paced, digital-first world, there is a glut of content available. And it’s a fine line between not having enough content and having too much content. On the one hand, you need enough content to satisfy various use cases. As an example, consider Forrester’s finding that a person on average consumes 11.4 pieces of content before buying.

On the other hand, having too much content creates challenges. When you have too much content, it becomes difficult to manage and volume can degrade the value of that content with both customers and your sales team. So where is the line between not enough and too much content? And how do you find the “just right” amount of content? Start with these six steps at MarketingProfs.com

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