How to Create Response-Boosting Cold Emails

How to Create Response-Boosting Cold Emails

• Apr 27, 2019
• Dan Hoff
• 0
• B2B Marketing, Conversion Strategies, Email Marketing

by Will Cannon

Forget what you have heard. Cold email is still an effective way of generating appointments and making new connections. B2B companies, in particular, can still send personalized, cold emails at scale.

No Mo’ Same-O, Same-O

But the same old “tried and true” will no longer work. Now buyers expect more. They respond differently. And by using segment-specific email copy, you’re going to have a much easier time getting your prospect’s attention and enticing them to open your email.

In this article, Will Cannon shares several cold email principles that you can use to create response-boosting outreach campaigns. So read on at MarketingProfs.com

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