- 27 Apr
How to Create Response-Boosting Cold Emails
by Will Cannon
Forget what you have heard. Cold email is still an effective way of generating appointments and making new connections. B2B companies, in particular, can still send personalized, cold emails at scale.
No Mo’ Same-O, Same-O
But the same old “tried and true” will no longer work. Now buyers expect more. They respond differently. And by using segment-specific email copy, you’re going to have a much easier time getting your prospect’s attention and enticing them to open your email.
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