How to Create Compelling Brand Stories in a Noisy World

How to Create Compelling Brand Stories in a Noisy World

• Aug 20, 2019
• Dan Hoff
• 0
• Brand Storytelling, Content Marketing, Digital Media Trends

from Jeff Bullas’ Blog

Storytelling has long been considered an art form. But now, it has become a business imperative as well.

Emotions are the Sherpa in the Buyer Journey

Market studies tell us that brands with interesting, original and engaging stories can sell more than their blander competitors. And the reason? Well, stories touch upon emotions. And this is not simply conjecture. In fact, neuroscience shows that human beings make decisions based mostly on emotions. And not on logic. And surprisingly, that is the case even in the B2B space that has assumed only logic prevails.

The human brain is hardwired to be fascinated by good storytelling. And your business can benefit from that wiring. To learn how, read the full article on Jeff Bullas’s Blog.

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