- 26 Sep
How to Create Buyer-Focused Content That Gains Engagement & Gets Traction
by Adam Little
What makes the difference between a piece of content that gets no traction, and another that encourages a potential client to buy? Is there some magic formula that does this?
Great Questions, But How About a Great Answer
Frequently, market and sales content is written as if it’s either a sales brochure or a technical manual. It comes off as either too pushy or far too clinical. It seems that most content online and in emails today simply misses the point. It needs to reflect the wants, needs and interests of the reader. In style and substance, it needs to fit the buyer.
And the key is to ensure the content, in both substance and style, fits the buyer’s needs. And that is the crux of all well-performing content. The collateral you create must fulfill the needs of the buyer, at whatever stage of the buying journey.
To learn how you can accomplish this and to help pinpoint the why and how of creating excellent buyer-focused content, read the full article at MarketingProfs.com