- 22 Apr
How to Create an Email Newsletter People Actually Read
by Ginny Soskey
For most marketers, this will sound familiar. You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!
Suddenly you’re “volunteered” to do it. And you’ve got make sure that open and clickthrough rates don’t dip. Oh, and the first one needs to go out tomorrow.
That sound good? Well if you have a twinge of panic, here is some help on How to Create an Email Newsletter People Actually Read.