- 20 Oct
How to Create a Video Marketing Strategy
Before you add video to your marketing arsenal, you need a strategy that goes beyond simply creating and uploading videos. Your video strategy should address why you’re making them, for whom you’re making them, and how they will help you reach your goals.
Your Strategy is The Road, Not the Destination
Your strategy will evolve over time, so it’s not crucial to get it perfect at the onset. What you do need is enough of a framework to get started in the right direction. Then it will begin to have purpose and not just be another tactic.
Here are five steps to help ensure your video marketing strategy is purposeful at MarketingProfs.com