How to Create a Twitter Moment: A Step-by-Step Guide

How to Create a Twitter Moment: A Step-by-Step Guide

• Mar 29, 2017
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• Content Marketing, Social Media, Social Media Marketing, Twitter

by Sophia Bernazzani

When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. Or to get your great content noticed. So in 2015, Twitter rolled out Twitter Moments. These are curated tweets revolving around a single topic or story, all in one place.

Problem Solved . . . Right?

Initially, only Twitter and its editorial partners, such as BuzzFeed and The New York Times, could curate Moments. Last year, however, Twitter opened up Moments for all Twitter users. Now, all content creators on the platform can compile groups of tweets. Whether it’s about an event, a campaign, or a pop culture moment, marketers can take advantage of this feature and potentially get discovered by new followers.

But how can you use them. And how do you set them up so they will work for you? To find out how you can turn your tweets into the 411 on Twitter Moments, how to create them, and how brands can use them, read the full article at HubSpot.com

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