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How to Create a Buyer Persona That Works

  • How to Create a Buyer Persona That Works

    by Drew McLellan


    Author: By Drew McLellanNo matter what you do for a living, you have customers.  And odds are you want more of them.  But every customer is not equally valuable to your business.  And every potential customer out there does not want to buy what you sell or buy it from you.


    You Need to Truly Deep Understand Your Best Prospects

    The easiest way to develop that deep understanding of your best prospects is to think about the current customers you have. And, then identify what common traits they share. This is the start of building a persona. These are the people who you are most likely to delight over and over again.


    The more detailed and realistic your persona is, the stronger tool it will become for you.  Then you can let your personas guide your language, channels, and key messages.  So, to learn how to How to create a buyer persona, read the full article on McLellan Marketing Group.

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