- 01 Jul
How To Connect With Millennials Using Content Marketing
Millennials are a major market segment for brands around the world. It is this market segment, individuals born between 1982 and 2004 that have become major players in the global economy. It is estimated that they now constitute more than $600 billion in buying power in the United States alone.
If your this is your target market, it can be challenging to reach millennials. They watch less traditional TV than the previous generation, and avoid advertisements like the plague. And in fact, 99% of them state that traditional ads don’t influence their purchasing behavior!
One answer may be content marketing
However, to reach Millennials with your brand messages, content must be a focal point of your marketing strategy. And to find out How To Connect With Millennials Using Content Marketing, read the full article at JeffBullas.com