- 08 Mar
How to Boost Customer Retention With Web Push Notifications
by Megha Rajeev
Currently, only 8.5% of decision-makers in marketing consider customer retention as their top priority. Yet, returning customers not only bring in twice as much revenue as new customers but are also more likely to recommend you to others.
They Cost Less and Yield Higher
They also spend more time on your website and give a higher conversion rate. It is old news that marketers who work on retention marketing see an ROI of up to 15x. This is compared to the 4 to 6x ROI for new customer acquisition campaigns.
So how do you up your retention game without investing too many resources in setting up a new channel? This is where Web Push Notifications come in. And to learn how you can make them work for you, read the full article on Jeffbullas’s Blog.