- 03 Jan
How to Avoid A Social Media Maelstrom
The web is filled with examples of how small, local companies are hit with an unfavorable review. A bad Facebook post or unflattering photo and suddenly the world knows you in all the wrong ways. Then it’s everywhere. Rumors about the dishonest mechanic, lousy pumpkin pie or whatever the complaint is about.
Local Exemptions Do Not Apply Here
And don’t think for a minute that your local business is immune to the same sort of trouble. The good and the bad of social media is that it is an equalizer. If the story is good, bad or salacious enough – it can quickly get national or international attention.
Whether you work for a Fortune 500 company or own a small retail shop, you need to be ready to handle the unexpected, the unwanted, and sometimes the unwarranted wrath of social media. And here are some best practices for protecting yourself and handling any social media crisis so that you come out on top on McLellan Marketing Group.
Comments are closed.