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How to Align Email Marketing to The Buyer’s Journey

  • How to Align Email Marketing to The Buyer’s Journey

    by Sam Thomas Davies


    Author: Sam Thomas DaviesOnline search has changed everything. Time was that acquiring a customer online was easy. But not anymore. Today, consumers can research a product online. They compare brands on cost, reputation and more. And then decide which provider is best for their needs.


    That Was Then . . . This Is Now

    This progression—from becoming problem-aware to making a purchasing decision—is called the buyer’s journey. And it’s one of the most important marketing concepts you need to be familiar with. And yet, identifying the buyer’s journey is a real challenge for most marketers.


    So, exactly what is the buyer’s journey? And how can you map it?

    In this article, you will learn how to map your email marketing campaigns to the buyer’s journey. How you can match the right offers to the right prospects at the right time. And of course, how to develop lifelong relationships with your existing customers while doing so. Read on at KISSmetrics.com

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