- 17 May
How to Accurately Measure Your Current Social Media Marketing ROI
by Disha Dinesh
A good social media marketing strategy transforms your business. And, above all else, it yields a measurable ROI. Social media is an effective way to promote products. It connects you with customers and can establish yourself as an authority. But to know when your strategy is actually good, you need to be able to measure its impact. You must answer the question: are my efforts succeeding in helping me achieve my business objectives?
“It Aint’ Easy Being Green,” . . . Or Measuring Your Social Media ROI
However, measuring the effects of your social media strategy is much easier said than done. It’s hard to align expectations with what’s possible. And it’s equally challenging to distinguish social media’s impact as compared to your other digital marketing efforts.
So, to help you out, here is some information on how to accurately measure your social media marketing R.O.I. at DrumUp
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