- 08 Apr
How Special Offers in Email Subject Lines Impact Performance
by Ayaz Nanji
Have you ever wondered How Special Offers in Email Subject Lines Impact Performance? Well, here is the answer to that question.
Special Offers Work Well, Right?
Surprisingly, it seems that emails from brands with special offers in their subject lines tend to underperform. Yep, you read that right. They were far less affective than those without special offers in their subject lines. This was according to recent research from Yes Lifestyle Marketing.
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.