How Special Offers in Email Subject Lines Impact Performance

How Special Offers in Email Subject Lines Impact Performance

• Apr 08, 2017
• Dan Hoff
• 0
• Conversion Strategies, Demand Generation, Offer Strategies, Sales Enablement

by Ayaz Nanji

Have you ever wondered How Special Offers in Email Subject Lines Impact Performance? Well, here is the answer to that question.

Special Offers Work Well, Right?

Surprisingly, it seems that emails from brands with special offers in their subject lines tend to underperform. Yep, you read that right. They were far less affective than those without special offers in their subject lines. This was according to recent research from Yes Lifestyle Marketing.

To see the data and read the insights on this report [download available], read the full article at MarketingProfs.com

NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.

Comments are closed.