- 01 Jul
How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money
- Jul 01, 2017
- Dan Hoff
- Facebook, Facebook Advertising, Social Media Marketing, Social Selling
by Lisa Lacy
Facebook ads have long been the gold standard in social advertising. This has been in part because Facebook allows brands to target incredibly niche markets. And, as a result, it has empowered marketers to get rapid insights into winning combinations of creative, audience, placement and other variables to optimize their campaigns.
Then in 2013, Facebook acquired image sharing app Instagram. With that, Facebook was now able to add a simple placement option in their ads platform. It was so simple. You could now use a basic toggle in the Facebook Ads Manager platform to choose to show your ads on Instagram.
The Same, Only Different
And it can be tempting to treat Instagram ads the same as Facebook ads. But users still engage with the platforms in different ways. And the cost can be significantly different between the two. To see How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money, read the full article at WordStream.com
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