How Marketers Can Generate Their Own First-Party Intent Data

How Marketers Can Generate Their Own First-Party Intent Data

• Nov 28, 2018
• Dan Hoff
• 0
• B2B Marketing, Content Marketing, Conversion Strategies

by Andrew Davies

For B2B sales, wouldn’t it be valuable to understand when your prospects intended to make a purchase? This is the essence of the use of  “intent data”. It is an actionably data set that enables B2B marketing and sales to understand what new leads and current prospects want.

Your Customer- Intent Crystal Ball

The value of this data is that it indicates what to serve as the most optimal content, message, or product across channels. And it gives an indication of where they are in their own buyer journey. And how ready they may be to buy.

Now, most of that type of data is readily available from third-party providers. And it is available for purchase. This third-party customer-intent data is helpful, but the best way to ensure you have the most accurate, useful intent data is to collect website-visitor data yourself. Here’s how to do that at MarketingProfs.com

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