How Important Are Online Reviews for Local Businesses?

How Important Are Online Reviews for Local Businesses?

• Feb 14, 2019
• Dan Hoff
• 0
• B2B Marketing, B2C Marketing, Marketing to Millennials

by Ayaz Nanji

Being in business has become an increasingly complex proposition. Whether you’re a small local shop or a regional manufacturer, because of the internet, your business life has changed. One of the newer and more complex ‘moving parts’ of this complexity are online reviews.

And that’s because consumers, especially younger ones, are becoming increasingly reliant on online reviews. According to recent research from BrightLocal, more and more consumers rely upon those reviews to assess local businesses. In fact, some 86% of respondents say they read the online reviews of local businesse.

To see all more insights and to download a copy of the original report, read the full article at MarketingProfs.com

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