How Google, Amazon and Facebook Have Changed B2B Marketing

How Google, Amazon and Facebook Have Changed B2B Marketing

• Jan 05, 2018
• Dan Hoff
• 0
• B2B Marketing, Content Marketing, Conversion Strategies, Facebook, Facebook Marketing, Generational Marketing, Google, Website Conversion Strategies

by Glenn Gow

Google, Amazon and Facebook have changed buyer expectations across the globe. And not just in the B2C world, but in the B2B world as well. Nowadays, when a buyer interacts with a company, they expect that company to know something about them. And they want the company to help them find and buy the right solution to their problem.

B2B Marketers Need to Move With The Market

The B2B market is shifting in purchase patterns and getting younger. According to Google, the growth in B2B buyers found in the 18 – 34 year old demographic grew 70% from 2012 to 2014. While we don’t have more recent data, the trend is clear. The B2B buyer is only getting younger, and this younger buyer is much more digitally savvy, is extremely comfortable with how Google, Amazon and Facebook operate, and spends a lot more of their time on their mobile device.

So to learn How Google, Amazon and Facebook Have Changed B2B Marketing and how you can take advantage, read the full article at ChiefMarketer.com

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