- 23 Feb
How Emotional Marketing in B2B Drives Customers
by Tamar Weiss
In the world of marketing, there’s a perception that B2B marketing is serious and logical. Whereas, B2C marketing is fun and creative. And yet, the role that emotions play in both B2B and B2C marketing is strikingly similar.
“Most of us think of ourselves as thinking creatures that feel, but we are actually feeling creatures that think” – neuroanatomist Dr. Jill Bolte Taylor
To gain a clearer understanding of the concept, Tamara Weiss recently interviewed Jonathan Kahn. He is the co-founder and creative marketing hacker at creative agency JM Consulting. Additonally, she talked with Michal Zarankin, head of digital marketing at in-app engagement platform Insert.
In the interviews, they shared their thoughts on the role of emotions in B2B marketing. And, to read a few of those insights, read the full article at MarketingProfs.com
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