How Email Is Accessed in 2017: Top Devices, Platforms, and Clients

How Email Is Accessed in 2017: Top Devices, Platforms, and Clients

• Jul 28, 2017
• Dan Hoff
• 0
• Email Marketing, Lead Generation, Marketing for Small Business, Marketing Strategies

by Ayaz Nanji

More emails are now opened on mobile devices than via webmail clients or desktop software. This was according to recent research from Return Path.

And Just When You Thought Mobile Wasn’t Important to Your Marketing . . .

The report was based on 27 billion emails opened worldwide between May 2016 and April 2017. And what they found was that some 55% of the email opens examined occurred on mobile devices (smartphones, tablets, or e-readers). While 28% occurred via webmail clients (a Web browser visit to a site such as Gmail.com or Yahoo.com). And 16% occurred via desktop software (a client such as Outlook or Apple Mail).

To see all of the data, and to download the original report, read the full article at MarketingProfs

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