How Account-Based Marketing and Selling via LinkedIn Can Drive Revenue
by Kristina Jaramillo
Many social media and social selling experts say volume is the key. They claim that to succeed on social media platforms, including LinkedIn, is a numbers game. However, that type of shotgun approach may be better when you have a lower-cost offering and need as many leads as possible to get a return on your social media investment.
If You Aim at The Target, Chances Increase You’ll Hit it
But when your offering supposes a hefty investment on the part of the buyer this may not be the case. Especially when you have a complex sales process. That means that you’d better be sure you’re focusing on specific audiences and that you are being relevant. A targeted, account-based marketing approach is key in this case.
Here are some real-life examples of how an account-based marketing and selling approach on LinkedIn can drive not just reach and awareness but also demand and revenue, at MarketingProfs.com
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