- 01 Jun
Happy Customers Are the Biggest Marketing Opportunity of 2018
by Kipp Bodnar
Today, people – your customers – are more informed than ever before. They have seemingly limitless options at their disposal, and unprecedented clarity into how businesses treat their customers. These changes have translated to a sharp shift in power from business to customer. And this has resulted in dramatically higher customer expectations.
Your customers are less trusting and less patient than they’ve ever been
Potential buyers care less about what you have to say about yourself. They, and more than ever, want to learn about what your customers have to say about you. No matter how good, nothing you can ever write or create will be as trusted, as motivating, or as influential to potential customers than what your current customers have to say about you.
And that’s why Happy Customers Are the Biggest Marketing Opportunity of 2018. And to see how you can leverage that, read the full article at HubSpot.com