Google’s New Display Network Interface Explained

Google’s New Display Network Interface Explained

• Apr 25, 2015
• Dan Hoff
• 0

by Navah Hopkins

Google is taking a page out of Facebook’s book and restructuring Display campaigns around marketing goals (as opposed to key functionality). While the sudden change in interface may seem take some of you by surprise, this one is absolutely for the better. Here’s what you need to know about your existing Display campaigns (including retargeting) as well as the key takeaways to consider when creating new campaigns.

Let’s start with the changes: . . . continue on WordStreamBlog.com

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