Getting Started with Automated Email Marketing

Getting Started with Automated Email Marketing

• Aug 22, 2017
• Dan Hoff
• 0
• Conversion Strategies, Email Marketing, Lead Generation, Marketing for Small Business

by Sherice Jacob

Email marketing is one of those pivotal, game-changing facets of online marketing. It is one that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds and even automated email marketing.

But What Is Automated Email Marketing?

Just as the name implies, automated email marketing is sending out emails to your customers and prospects automatically. It may be based on a schedule, or triggers – actions – you define. It sounds simple, right? And for the most part, it is. But just like with any other online marketing skill, the more time you spend learning and testing and improving your email marketing campaigns, the more you learn.

So, what does it all mean, and how does it all come together to deliver the kind of results that matter to your bottom line? Better yet, how can you automate it so that every email practically sells itself? Let’s take a closer look at KISSmetrics.com

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