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Getting Started with Behavioral Email Marketing

  • Getting Started with Behavioral Email Marketing

    by Sherice Jacob


    Author: Sherice JacobWhen sending out automated emails to your list, how personalized are they? No, not “personalized” like $firstname, but actual personalization. The kind based on their behavior.


    Let those numbers sink in a minute

    According to MarketingSherpa, 39% of marketers found that sending emails automatically based on a user’s behavior was their most effective email marketing strategy. In addition, the DMA reports that emails triggered by behavior are a growing trend. They were responsible for 30% of revenues in 2014, up from 17% in 2013. And that 77% of ROI comes from segmented, targeted and triggered campaigns.


    The potential for making the most of behavioral email marketing is wide open. So, let’s take a closer look at the core issues. And lets learn how you can get started with behavioral email marketing at KISSmetrics.com

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