Gated or Ungated Content For B2B Nurture Campaigns? It Depends.

Aug 29, 2017
Dan Hoff
0
B2B Marketing, Content Marketing, Conversion Strategies, Demand Generation, Lead Generation

Some questions are simply imponderable. As example, to this day we do not know which came first, the chicken or the egg. Oh, sure there are theories. But they, like many, are mere speculations.

One of the More Weighty Questions of the Universe Still Unsolved – To Gate or Un-gate?

According to a new study [download page] from Demand Gen Report, content marketing is still a favored tool for B2B marketers. So, to find out how content is best being put to use, they surveyed more than 350 B2B marketing practitioners. They focused primarily about their nurture strategies and programs. The results of the study reveal some interesting findings regarding a frequently-discussed topic: to gate or not gate content, particularly for nurture campaigns.

As it stands, it depends on the content type

To read some insights into the data and to see the full report, read the full article at Marketing Charts.com

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Gated or Ungated Content For B2B Nurture Campaigns? It Depends.