- 09 May
Four Ways to Use Recent AdWords Updates to Power Up Your Ad Performance
by Janet Janzen
In the past year, Google made changes to AdWords. No surprise there. There are always changes but it is important to understand these changes. And it’s even more important to understand how to leverage them to the benefit of your marketing efforts.
The changes were intended to open up new channels for marketers on mobile devices. Admittedly they will improve ad performance. But you will need to use the right tools and tactics to maximize response.
So, how can you make the most of those new channels to get more leads and improve your conversion rate? Here are four easy tweaks that will make the most of those new channels to get you more leads and conversions at MarketingProfs.com