Four Steps to Ensure Your Email Campaigns Work

Four Steps to Ensure Your Email Campaigns Work

• Dec 12, 2018
• Dan Hoff
• 0
• Email Marketing, Marketing for Small Business, Marketing Strategies

by Nora Snoddy

A common fallacy regarding email programs is that once you set them up, you’re done. The idea is that they are, and should be, self-sustaining. But, that couldn’t be farther from the truth.

Your email marketing demands regular maintenance. It needs consistent attention. And it needs a persistent desire to create a more meaningful connection between brand and customer. Those are prerequisites to a successful and profitable email program.

But How Can You Get There?

Make sure your email campaigns actually work as you’d like them to. Take these four steps outlined at MarketingProfs.com

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