Four Steps to a Compelling Brand Story That Wins Over Customers

Four Steps to a Compelling Brand Story That Wins Over Customers

• Jul 11, 2017
• Dan Hoff
• 0
• Content Marketing, Conversion Strategies, Inbound Marketing, Marketing Strategies

by Courtney Apps

You may think your brand story is about your business. After all it is YOUR brand story right? Well, think again.

Let Me Tell ‘Ya a Story About a Man Named Jed . . .

The brand story, at its core, is about your consumers. Your story is what your business stands for, that is cast in your consumers frame of reference. It portrays a set of beliefs, purpose and their meaning that constitute your company values. Those values, in turn, become the signals that your consumers learn from and associate with.

When that story is crafted correctly, consumers will be proud to represent a brand. And they will market the brand of their own volition via word-of-mouth. They will become brand champions for your in the market.

But how do you craft such a compelling brand story? To see how, read the full article at MarketingProfs.com

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