- 18 Nov
Four Event Marketing Metrics That Matter
by Dax Callner
With the rise of digital marketing, marketers tend to evaluate their results through very narrow marketing performance indicators. Today, they tend to use things like views or clicks as the definitions of success. And that works well for them in those instances.
But With Events, You Can Only Manage What You Measure
However, with a focus on physical engagement and personal experiences, event marketing is different. It simply cannot be measured in the same way as digital marketing. And, as we all know, what you don’t measure you can’t manage.