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Four Event Marketing Metrics That Matter

  • Four Event Marketing Metrics That Matter

    by Dax Callner


    Author: Dax CallnerWith the rise of digital marketing, marketers tend to evaluate their results through very narrow marketing performance indicators. Today, they tend to use things like views or clicks as the definitions of success. And that works well for them in those instances.


    But With Events, You Can Only Manage What You Measure

    However, with a focus on physical engagement and personal experiences, event marketing is different. It simply cannot be measured in the same way as digital marketing. And, as we all know, what you don’t measure you can’t manage.

    To learn about the four metrics that really matter for your event marketing success, read the full article on ChiefMarketer.com

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