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Four B2B Marketing Trends to Watch This Year

  • Four B2B Marketing Trends to Watch This Year

    from MarktingCharts


    Attribution Model Used by B2B Marketers to Measure Digital Marketing ROIOne of the promises of digital technology was to put an end to the dilema John Wanamaker faced almost a centry ago. He once mused that he knew that half of his marketing spend is wasted. But, he just didn’t know which half. So for B2B marketers, it’s not too much of a surprise that less than 4% of those surveyed for a report by Wpromote [download page] plan to reduce their digital budgets next year.


    But What Are The Factors in Play?

    There are some significantt trends that surfaced from Wpromote’s study. Most of which connect with other themes as featured previously on MarketingCharts and show a clear picture of the four B2B marketing trends that merit watching.


    To these trends and some probing insights, read the full article at MarketingCharts.com

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