Forecast Indicates Mobile to be the Engine of Worldwide Ad Spending Growth

Forecast Indicates Mobile to be the Engine of Worldwide Ad Spending Growth

• Apr 10, 2018
• Dan Hoff
• 0
• Digital Marketing, Marketing Strategies, Mobile Marketing

from MarketingCharts.com

In their latest forecast, Zenith Media predicts latest forecast [pdf] that global ad spending will increase by 4.6% this year. And, according to their report, it will reach over US $5 billion. This represents an upward revision from the previous forecast of 4.1% that, at the time, marked the largest quarterly upgrade in 7 years.

One Thing’s for Sure – Mobile Leads

The one thing that stands-out in this study, is that mobile is leading this trend. And it can be sees as the primary engine of ad spending growth over the next three years. In fact, Zenith predicts that mobile will contribute $72.6 billion to the global ad economy between 2017 and 2020. That’s actually more than the total amount of new money ($71.8 billion) to be invested in advertising over that time span!

How is that possible? To learn how and to see the original report, read the full article at MarketingCharts.com

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