- 17 Apr
For Better ROI on B2B Webinars Don’t Overlook Low-Hanging Fruit
Some consider webinars to be a great tool for any stage of the buyer’s journey. When done properly they can be your best tool at a couple of points in the funnel. But, if you’re trying to use webinars to blast cold leads with boastful information about your product or company, you’re probably not going to get the level of attention and engagement you’re after.
Webinar Success Principle One: Teach. Don’t Preach
B2B webinars don’t have to be a lengthy sales presentation in disguise. And they don’t have to be boring or single-use content. To achieve a better return on investment, there’s plenty of low-hanging fruit to consider when you’re planning and putting together your webinar.
To learn how, read the full article at MarketingProfs.com