Five Ways to Make Your Marketing Copy a Whole Lot More Engaging

Five Ways to Make Your Marketing Copy a Whole Lot More Engaging

• Apr 28, 2018
• Dan Hoff
• 0
• Content Marketing, Digital Marketing, Marketing Communications

by Nick Usborne

Before the Web—a zillion years ago now—marketing copy was a one-way, broadcast affair. Companies simply pushed their promotional messages out through mass media.

That’s Called Engagement Isn’t It?

And their audiences had no way to push back. But the Web changed all that, However, now it’s a two-way—or multi-way—medium. And, it’s the perfect medium for marketers to truly engage with their readers and viewers. But it takes engaging content to do that.

Writing better copy to do that isn’t really difficult. And it does take a reset of how you think about marketing copy. So, here are five steps to find your brand’s authentic voice and connect with customers at MarketingProfs.com

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