- 17 Oct
Five Ways to Drive Engagement and Sales With Tradeshow Marketing
by Katie Price
Thanks to the digital age, there are tons of marketing platforms and formats to choose from. In fact, B2B marketers use, on average, eight content marketing tactics to engage with their audiences.
Don’t Forget Some “Old School” Marketing Options
But, with so many digital options, it’s easy to overlook the opportunities with face-to-face marketing. And it’s not as if those opportunities are no being used. Even with all of the digital options, tradeshows and in-person events remain powerful marketing tactics. It seems that 68% of marketers use in-person events as a content marketing tactic. And of those, 90% consider tradeshows to be a critical part of their marketing mix.
So now is the time to draw attention back to a tactic that can really drive engagement and sales for your business — tradeshow marketing. And to learn what to do before, during, and after a tradeshow to drive engagement and sales, read the full article at MarketingProfs.com
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