Five Ways to Boost Your Email Campaigns’ Inbox Placement in 2020

Five Ways to Boost Your Email Campaigns’ Inbox Placement in 2020

• Jan 15, 2020
• Dan Hoff
• 0
• Conversion Strategies, Digital Marketing, Email Marketing

by John Landsman

Even today, email marketing remains as one of the most dependable tactics in the marketer’s playbook. Flashy, new marketing channels come and go every year, many of them promising to yield impressive ROI. But few of them can actually compete with the tried-and-true approach of email.

Easy to Use. Tough to Master.

Email is relatively simple to use, and it delivers great ROI. But, even though it is easy to use, email is difficult to master if you don’t act on insights that can help deliver impact. And, often, the result of that neglect is beautiful emails, with tempting calls to action, but they get marked as spam and don’t make it to the recipient’s inbox.

As we enter a new year and a new chapter in digital marketing, it’s imperative that your email campaigns reach their intended destination. So here are five best-practices to boost and maintain email deliverability in 2020 at MarketingProfs.com

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