- 06 Nov
Five Mistakes That Are Costing You Precious B2B Leads
by Rohan Ayyar
Generating qualified B2B leads is a challenge, to say the least. It can be much more difficult than capturing B2C leads. Some niches are notoriously tough to penetrate. Some prospects are tough taskmasters. And some buying cycles are painfully long.
It Takes A Village . . . and Not Just Ads
And it takes significantly more than just running a few ads to reel in and validate your B2B leads. It takes a rigorous process. And it involves carefully thought-out components, all working in unison. B2B leads also typically require more nurturing in the middle of the sales funnel.
This is much easier said than done. And it’s easy to make mistakes along the way. Here are five inexcusable ones that you can, and should, avoid at MarketingProfs.com
NOTE: A “Free Registration” pop-up opens on this site. Registration is not required to read the article.