- 29 Jan
Five Email Trends and Best-Practices for 2019
by Eric Wanata
Email marketing has changed significantly over the past few years in particular. But, it is still one of the most effective marketing channels we have. And for email marketers, the future is bright. But, there are some important trends and emerging best-practices that we need to be aware of and begin to use.
Mobile May Be the 500-Pound Gorilla, But . . .
One example is the fact that at least half of emails are now being read on mobile. But that doesn’t mean email on the desktop is dead. In B2B, in particular, only 35% of users check email on mobile compared with 59% for personal email.
To learn about the full list of trends and best-practices, read the full article at MarketingProfs.com
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