Five Email Deliverability Myths Debunked

Five Email Deliverability Myths Debunked

• Nov 02, 2018
• Dan Hoff
• 0
• Conversion Strategies, Email Marketing, Lead Generation

by Tim Moore

Increasing email engagement is marketers’ top priority. Plus, it remains their top challenge. And what complicates this is that it may be email deliverability issues that are undermining their efforts.

And for years we have been told that the path to better email engagement is paved with witty subject lines and colorful design. However, this is not so. In fact, no amount of clever wordsmithing or quick fixes to appearance will mend that fundamental block to engagement. The issue is poor deliverability.

And when that happens, it’s not a pretty sight…

So here’s a list of five of the most dubious myths marketers need to unsubscribe from. To learn how to increase email deliverability and obtain better email results, read the full article at MarketingProfs.com

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