- 11 Aug
Facebook Page Engagement Has Dropped 50%, According to New Data
- Aug 11, 2018
- Dan Hoff
- Facebook, Facebook Advertising, Facebook Marketing
Buffer, the maker of a social media management platform, recently released its findings from an analysis of 43 million Facebook Page posts. And, for the most part, it is not a pretty picture.
In January, Facebook updated its News Feed algorithm to prioritize content from friends and family over that from Pages. This caused the reach of Pages to drop for many businesses.
So why is this such and important fact? After all, isn’t is all supposed to be about friends and family? Not when you rely upon businesses to pay your bills. But nearly seven months later, what did Buffer discover [see full report]? To learn what it was, read the full article at HubSpot.com
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