Facebook Made Major Changes to the News Feed: Here’s How It Will Impact Your Business

Facebook Made Major Changes to the News Feed: Here’s How It Will Impact Your Business

• Feb 02, 2018
• Dan Hoff
• 0
• Facebook, Facebook Advertising, Facebook Marketing

by Allen Finn

You may have noticed, but the Facebook News Feed has undergone a fundamental shift. The explanation? Well, because “passively reading articles or watching videos” is bad for human beings.

At least that’s what our social media tech over-lords are telling us. And so Facebook is pivoting its core away from its current state (inescapable time suck) and towards becoming a platform that helps users have “more meaningful social interactions.”

Great for Humans. Bad for (Most) Brands

The goal of the News Feed is changing. It is moving from “helping users find relevant content” to enabling those meaningful social experiences. That seems great, but what does that mean for your business and how you can use Facebook? What does it mean to a channel you have relied upon? What can be done to accommodate this change? To find out, read the full article at WordStream.com

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