- 15 Dec
Facebook 3Q17 Advertising Benchmarks
by Ayaz Nanji
There have been quite a few articles written recently about who is dominating in the online ad business. And it seems that the digital ad market is narrowing down to fewer and fewer players. Plus, it is widely accepted that it is Google and Facebook that are dominating.
That is great news for them. After all, their investors are thrilled. And their stock holders are happy. And even their employees are busy, busy, busy.
But what about for their advertisers? Is there good news for them too?
Yes. There is good news for advertisers as well. It seems that the average click-through rate (CTR) of Facebook ads increased. In fact, the CTR has gone up both year over year and quarter over quarter in 3Q17.
Now, to see the all of the numbers, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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