Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an Event

Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an Event

• Oct 21, 2017
• Dan Hoff
• 0
• B2B Marketing, Lead Generation, Marketing for Small Business, Tradeshow ane Event Marketing

by Prerna Katyal

One of the oldest yet most powerful means of reaching out to your target audience is tradeshow and event marketing. But, unlike digital marketing, events require a lot more preparation. Plus they can incur far greater costs to execute. And in addition, without advanced planning and goals, you may have no ready metrics to determine whether the ROI of the event was positive.

But, Tradeshows and Events Work

The rationale behind what makes an event a trusted medium despite all the overhead is simple. Unlike most any other medium, events provide a near assurance that you have your potential customer’s attention, in person, one on one. But there are a huge number of events happening around the world every single day.

And with the high cost of doing events the key questions that arises are: Which event is the right event? And is the event worth spending those valuable dollars on event X or event Y? So, to help you find the answer, here is the Event Evaluation Matrix. This is a tool that can help you gauge which is the right event for your marketing efforts. So read the full article at MarketingProfs.com

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