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Event Marketers, Don’t Ignoring the Power of Video

  • Event Marketers, Don’t Ignoring the Power of Video

    by Rachel Grate

     

    Rachel GrateBy now, there should be no question that video ads are a powerful tool. And new research shows us that this power can be extremely potent for Event Marketers.

     

    There is Power in Video Marketing for Event Marketing

    According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. While both reports highlight the power of video marketing, they also note that less than half of event marketers actually use this effective tool.

     

    Don’t Leave it All Sitting on the Table

    Video clearly is engaging event ticket buyers. But many event marketers are too intimidated to use the medium. After all, video is one of the most daunting types of content to produce. Your skills as an event organizer may not include filming and editing a promotional video. But it’s worthwhile to learn these few basics. So, to learn what they are and how you can use them, read the full article at Marketo.com

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