Emotions Matter: Why Your B2B Marketing Must Connect Before It Can Convert

Emotions Matter: Why Your B2B Marketing Must Connect Before It Can Convert

• Jan 23, 2019
• Dan Hoff
• 0
• B2B Marketing, Conversion Strategies, Marketing Communications

By Andrew Schulkind

Do Emotions really matter in a B2B purchase decision? Or is it always simply a matter of logic and not emotions?

“Just the facts ma’am. Nothing but the facts . . .”

For B2B marketing, the trick is in making an emotional connection without making your case emotionally. We can’t “chew the scenery,” so to speak. We simply don’t have an audience that is as passionate about our services as consumers are about trucks or chocolate or puppies and kittens in need of forever homes … But we do need to make sure we’re connecting with our audience on a level other than “just the facts, ma’am.”

Even with the necessity of a more restrained approach, we do need to create opportunities for our prospects to feel their decision rather than just think it. How do we do this? To find out read the full article at TargetMarketingMag.com

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