- 18 Jul
eMarketer Updates Worldwide Social Network User Figures
According to eMarketer, this year, 2.46 billion individuals will access social networks at least once a month. That constitutes one-third of the global population and 71.0% of internet users. This number is up 8.2% from 2016.
So what is driving this growth?
According to the researchers at eMarketer, it is global mobile phone adoption and expanding mobile coverage that will be drive that growth. This constitutes a boon for the social media platforms as they have become the go-to means of staying in touch. “For much of the world, social networks are a way to stay connected with friends and family,” said Corey McNair, forecasting analyst at eMarketer.
See all of the data and insights at eMarketer.com