Email’s Still the Most Common Channel for Personalization, but Efforts Remain Fairly Basic

Email’s Still the Most Common Channel for Personalization, but Efforts Remain Fairly Basic

• May 07, 2018
• Dan Hoff
• 0
• Digital Marketing, Email Marketing, Website Conversion Strategies

from Marketing Charts

Given personalization’s strong role in email marketing, it’s extremely instructive to see how marketers are putting these efforts to use. An as it turns out, personalization initiatives remain relatively basic, even yet.

Dear <<FIRSTNAME>> <<LASTNAME>> ,

It seems that more than three-quarters (77%) of marketers are personalizing their email marketing. That’s according to the 2018 Trends in Personalization report [pdf] from Evergage and Researchscape International. And, one prominent point that the report found was that the most common form of email campaign personalization has been around since the dawn of email. The use of first name and/or company name in the message or subject line (76%) is the most used technique. While this is the most basic use of email personalization, surprisingly it is still the most effective in generating above-average response rates.

To see more of the data and insights, and to download the original reports, read the full article at MarketingCharts.com

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